会徽由四只不同颜色、相互连接、昂扬奋飞的中国式风筝图案加中英文“中华全国工商联旅游业商会”字样组成。
具有中国特色的风筝，代表中国民营旅游业朝气蓬勃、兴旺发展。
四只小风筝相连，昂扬奋飞，表示民营旅游业的自律、团结、团队协作，共创美好明天。
四种颜色象征土地、海洋、环境(绿色)与人(生命)。
Explanation of the Emblem forChina Chamber of Tourism
The emblem is composed of four connected flying kites of different colors and “Chamber of Tourism All-China Federation of Industry and Commerce” in English and Chinese.
Kites represent the robust development of Chinese private tourism industry.
The four flying kites are connected to each other which represent the private tourism industry work together for a better tomorrow in the spirit of self-discipline, unity and teamwork.
The four colors represent the earth, the ocean, the environment (green) and people (life).
